Capital Letters in Adverts
The Quick AnswerThere comes a time when the need to be effective trumps grammar rulings. Therefore, have the confidence to use capital letters in adverts as required.
Capital Letters in AdvertsCapital letters attract the eye; therefore, it is acceptable to use them in advertisements and signs as required.
- We offer independent Mortgage Advice. (There is no grammatical reason for the M on Mortgage or the A on Advice. This is only acceptable in an advert.)
- Eat our Doughnuts and get Thinner! (D and T only acceptable in an advert)
- Simply the Best Pies in town (B and P only acceptable in an advert)
- Kids Eat FREE (E and FREE only acceptable in an advert)
Capital M acceptable