Capital Letters in Adverts

The Quick Answer
There comes a time when the need to be effective trumps grammar rulings. Therefore, have the confidence to use capital letters in adverts as required.

Capital Letters in Adverts

Capital letters attract the eye; therefore, it is acceptable to use them in advertisements and signs as required.

Examples:
  • We offer independent Mortgage Advice.
  • (There is no grammatical reason for the M on Mortgage or the A on Advice. This is only acceptable in an advert.)
  • Eat our Doughnuts and get Thinner!
  • (D and T only acceptable in an advert)
  • Simply the Best Pies in town
  • (B and P only acceptable in an advert)
  • Kids Eat FREE
  • (E and FREE only acceptable in an advert)

Capital M acceptable
(newspaper advertisement)

See Also

Capital letters and the points of the compass Using capital letters with proper and common nouns Capital letters with the four seasons Capital letters with moons, stars and planets Capital letters start sentences What is title case? Test on using capital letters