What Is the Grocer's Apostrophe?

by Craig Shrives
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The Quick Answer

A grocer's apostrophe is a spelling mistake caused by placing an apostrophe before the s of a plural word.

Do not be tempted to use an apostrophe just because a word ends in "s." For example:
  • Two cats correct tick
  • (This is the plural of "cat.")
  • Two cat's wrong cross
  • (This is not the plural of "cat.")
This error occurs with verbs too:
  • Time flies correct tick
  • Time fly's wrong cross
Apostrophes are used to show possession (e.g., the cat's dinner) or to replace missing letters (e.g., don't).

The Grocer's Apostrophe

A grocer's apostrophe is a spelling mistake caused by placing an apostrophe before the s of a plural word. In English, the plural form of a word is most commonly shown by adding an s to the end (e.g., "cats," "bananas," "pictures"). Don't add your own apostrophe!

In other words, do not add 's to the end. Just add s. Read more about forming plurals in English. The plural forms of words ending in vowels (e.g., "video," "patio") are extremely prone to this error. Forming a plural by adding 's is a common mistake, and it is considered a grammatical howler.
grocer's apostrophe error

Examples of Apostrophe Errors

Here are some examples of writing mistakes involving apostrophes:
  • Dog's look up to us, and cat's look down on us. I prefer pig's — they treat us as equal's. wrong cross (badly transcribed version of a Winston Churchill quote)
  • Anteater's prefer termite's to ant's. wrong cross
  • Pearl's melt in vinegar. wrong cross
  • Rent two video's for the price of one. wrong cross
  • Three large male lion's approached the 4x4. wrong cross
  • Snow White and the Seven Dwarf's. wrong cross
  • ("Dwarfs" or "dwarves" would have been okay here, but not "dwarf's" or "dwarve's.")

The Grocer's Apostrophe

As fruit and vegetable stalls often display this error, it has come to be known as the "grocer's apostrophe."
  • 2 melon's for a pound wrong cross
  • 1 kg of apple's for a dollar wrong cross

Slider Showing Apostrophe Error with Plurals

The following slider shows 11 pictures (mostly signs) with apostrophe errors:

Without the Grocer's Apostrophe

Here is an example with "tomatoes" spelled correctly (i.e., there's no grocer's apostrophe):
no grocer's apostrophe
(This is correct — except they're apples not tomatoes!)

When to Use Apostrophes

There are four reasons to use an apostrophe: Read more about using apostrophes replacing letters. Read more about using apostrophes for possession. Read more about using apostrophes in time expressions.


  • Using an apostrophe for an awkward plural is a highly unpopular practice, even though it is condoned by all the leading grammar references.
Read more about using apostrophes for awkward plurals.

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