Anaphora (A Type of Deliberate Repetition)
There are three main types of repetition: anaphora, epiphora, and commoratio.
Anaphora is deliberately repeating terms at the start of sentences. One often-cited example is Winston Churchill's speech:
This is another good example:
- "We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be. We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender."
(Sir Winston Churchill)
- "The future's bright. The future's Orange."
(Telecommunication company Orange's slogan)
Anaphora in Business Writing
Here is an example of how anaphora might appear in business correspondence:
- It's the cheapest solution. It's within the company's control, and it's quick to implement.