1. A colon is often used to introduce bullet points, which have their own guidelines. In the first example below, each bullet starts with a capital letter and ends with a full stop. Choose whatever format you like, but be consistent throughout your document.
Examples:
Dr Mole won the following events:
1. Egg-and-spoon race.
2. Toss the pancake.
3. Apple bobbing. 
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Dr Mole won the following events:
a. egg-and-spoon race.
b. Toss the pancake
c. Apple bobbing. 
(small "e" on "egg" and no
full stop at the
end of pancake - not consistent)
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The birds listed below were spotted during
the survey:
a. Dipper (two).
b. bittern (one).
c. Grey Wagtail (twelve).
(small "b" on "bittern"
- not consistent)
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CONSISTENT BULLETS
When using bullet points, ensure each one ties in with the introduction.
Helps Fight Freshens Breath
(label on mouthwash bottle)
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