When using bullets:|
Using Bullet PointsA colon can be used to introduce a vertical list (such as a numbered list or a list of bullet points).
Read about common formats for using bullet points.
When using a colon to introduce a list, the introduction itself (i.e., the text before the colon), should be a standalone clause. However, when a vertical list (like bullet points) is being introduced, there is a lot of leniency on this ruling.
Read more about the wording before a colon.
When using bullet points, a common format is to start each bullet with a capital letter and end it with a full stop. There are other formats with bullet points. Choose whichever one you like, but be consistent throughout your document.
KEEP YOUR BULLETS LOGICAL
When using bullet points, ensure each one links logically with the introduction.
"Helps Fight Freshens Breath"
(label on mouthwash bottle)