What Is the Grocer's Apostrophe?

by Craig Shrives

This Page Includes...

The Quick Answer
A grocer's apostrophe is a spelling mistake caused by placing an apostrophe before the s of a plural word.

Do not be tempted to use an apostrophe just because a word ends in "s." For example:
  • Two cats
    • (This is the plural of "cat.")
  • Two cat's
    • (This is not the plural of "cat.")
This error occurs with verbs too:
  • Time flies
  • Time fly's
Apostrophes are used to show possession (e.g., the cat's dinner) or to replace missing letters (e.g., don't).

The Grocer's Apostrophe

A grocer's apostrophe is a spelling mistake caused by placing an apostrophe before the s of a plural word. In English, the plural form of a word is most commonly shown by adding an s to the end (e.g., "cats," "bananas," "pictures"). Don't add your own apostrophe!

In other words, do not add 's to the end. Just add s.

Read more about forming plurals in English.

The plural forms of words ending in vowels (e.g., "video," "patio") are extremely prone to this error. Forming a plural by adding 's is a common mistake, and it is considered a grammatical howler.

grocer's apostrophe error

Printable and Sendable Test

Examples of Apostrophe Errors

Here are some examples of writing mistakes involving apostrophes:
  • Dog's look up to us, and cat's look down on us. I prefer pig's — they treat us as equal's. (badly transcribed version of a Winston Churchill quote)
  • Anteater's prefer termite's to ant's.
  • Pearl's melt in vinegar.
  • Rent two video's for the price of one.
  • Three large male lion's approached the 4x4.
  • Snow White and the Seven Dwarf's.
    • ("Dwarfs" or "dwarves" would have been okay here, but not "dwarf's" or "dwarve's.")

The Grocer's Apostrophe

As fruit and vegetable stalls often display this error, it has come to be known as the "grocer's apostrophe."
  • 2 melon's for a pound
  • 1 kg of apple's for a dollar

Slider Showing Apostrophe Error with Plurals

The following slider shows 11 pictures (mostly signs) with apostrophe errors:

This is an example of a grocer's apostrophe. It should be "apples" not "apple's."

This is an example of a grocer's apostrophe. It should be "bananas" not "banana's."

This is an old picture, but it's a classic. How did the sign-writer get this wrong?

Words that end in vowels are particularly prone to this error.

Oh, come on! If it's your job to create shop signs, get the basics right.

Dear tattoo artists, please spend five minutes learning about apostrophes.

Mango's, plum's, lime's, and pair's [sic].
This is a festival of grocer's apostrophes!

Some people should known better.

A word that ends in a vowel is more likely to attracting this mistake.

Someone spent time carving out those letters. It's a nice sign. But...

Here's one more grocer's apostrophe to end the slider.

Without the Grocer's Apostrophe

Here is an example with "tomatoes" spelled correctly (i.e., there's no grocer's apostrophe):

no grocer's apostrophe
(This is correct — except they're apples not tomatoes!)

When to Use Apostrophes

There are four reasons to use an apostrophe: Read more about using apostrophes replacing letters. Read more about using apostrophes for possession. Read more about using apostrophes in time expressions.

Warning

  • Using an apostrophe for an awkward plural is a highly unpopular practice, even though it is condoned by all the leading grammar references.
Read more about using apostrophes for awkward plurals.
Help Us To Improve Grammar Monster

  • Do you disagree with something on this page?
  • Did you spot a typo?
Next lesson >

See Also

Unusual plurals Using apostrophes Apostrophes in time (temporal) expressions Apostrophes replace letters Apostrophes to show the plural of abbreviations Apostrophes show possession "Apostrophes for possession" game (Tetris-style game) "Apostrophes in time expressions" game (Tetris-style game)

Page URL

Technical Help
Grammarly's app will help with:

(1) Avoiding spelling errors
(2) Correcting grammar errors
(3) Finding better words

(This free browser extension works with webmail, social media, and texting apps as well as online forms and Microsoft Office documents, like Word and Teams.)
Next lesson >