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Judge Grammar Monster's Decision:

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Mmm, this is a difficult one. I have already judged that Starbucks
and Asda are guilty of committing
grammatical errors by using less instead of fewer. However, I am not
bound by precedence, and I believe that Volvo has a strong case for using
less. I do not think the "you was" example is a fair comparison
because "less + [plural noun]" is much more widespread. I
also think that the effectiveness of this advert relies heavily on
repeating the word "less". One shouldn't be too
proscriptive with advertisements. They are designed to catch a
reader's imagination - not showcase the writer's intellectual prowess. I
judge Volvo's slogan to be acceptable.
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