Denotation
Denotation is the literal meaning of a word; whereas,
"connotation" is a further understanding of the word's
"denotation".
Example:
 She's a real
woman. / She's a real lady. / She's a real babe.
These all share the same "denotation" (i.e., they all denote
an adult female), but the connotations (further
understandings) are very different.
See also:
Glossary of grammatical terms
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